Digital Trends to look out for in 2017


In Ireland today, nearly everyone has access to a smart device. A recent Deloitte report outlined how “86% of Irish consumers own or have access to a smartphone”. The report also highlights how glued we are to our devices for example, 7 out of 10 of Irish 18-24 year olds check their phones in the middle of the night. Our smartphone device is used as an easy entrance to the digital world around us. In this new GMR Data blog we are going to look at the way tech trends are evolving.


The way we purchase is changing


We have already seen self-service checkouts increase over the years but now Amazon have taken this one step further. They have introduced a ‘scan and pay shop’ in the US. This is where you pick up your items and simple walk out of the store. Too good to be true? Of course, you actually pay with automatic payments via an app. This is sure to be a game-changer in retail.


How does it work?


Amazon explain how their ‘Just Walk Out Technology’ automatically detects when products are taken from or returned to shelves. It then keeps track of them in a virtual cart. When you’re finished shopping, you can just leave the store. Amazon then charge your account and send you a receipt.
There you have it, no more queuing!

 

Augmented reality (AR) and virtual reality (VR)


What is it?
You may have heard of augmented reality (AR) and virtual reality (VR) without realising! They are an evolving digital technology that took the world by storm last year in the form of Pokémon Go, the massively successful location-based augmented reality game.


In addition to games various other commercial sectors have looked at the AR/VR landscape such as high end estate agents, offering VR tours of property based on both existing and planned properties.


You may have seen, Failte Ireland (the Irish Tourist board) offered VR experiences in Ireland with a VR tour along the Wild Atlantic Way, which can be accessed publicly via apps or on desktops – ‘360° views of the Wild Atlantic Way add another level of immersion when visitors research the destination.’

Internet of Things (IoT)


This one reminds us a little of the Terminator /Matrix, increasingly our domestic machines are able to ‘talk’ to each other, house alarms, fridges, microwaves, ovens, central heating controls, printers etc. can all be controlled via our smart devices. This can be incredibly handy when commuting home to get the heating going or checking why your house alarm is going off when you are on holiday!

Big Data / the Cloud


Big data is broadly the massive amount of data that we all produce; from the millions of photos we take every day to something like the numerous mentions of our businesses in the media. The cloud is the mega servers that hold all this information and store it safely and conveniently.


Businesses are becoming increasingly adept at tracking their big data to track what processes work for their company, from staffing levels to stock ordering. GMR Data published a wide ranging report on the cloud with input from a series of experts – have a look here.

 

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